QUICK INFO BOX
| Attribute | Details |
|---|---|
| Full Name | Claudia Sulewski |
| Nick Name | None |
| Profession | Content Creator / Actress / Beauty Entrepreneur |
| Date of Birth | February 19, 1996 |
| Age | 29 years (as of 2026) |
| Birthplace | Chicago, Illinois, USA |
| Hometown | Park Ridge, Illinois |
| Nationality | American |
| Religion | Catholic |
| Zodiac Sign | Pisces |
| Ethnicity | Polish-American |
| Father | Czesław Sulewski |
| Mother | Beata Krupińska |
| Siblings | Two brothers (Marcin and Kevin) |
| Partner | Finneas O’Connell (Engaged September 2025) |
| Children | None |
| School | Polish school (until 8th grade), local high school |
| College / University | None (focused on YouTube career) |
| First Venture | BeyondBeautyStar YouTube channel (2007/2009) |
| Current Company | Cyklar (Body Care Brand) |
| Position | Founder & CEO |
| Industry | Beauty / Content Creation / Entertainment |
| Known For | YouTube beauty content, Cyklar brand, Teen Vogue hosting, relationship with Finneas |
| Years Active | 2007–present |
| Net Worth | $1.5–2 million (2025 estimates) |
| Annual Income | $300K–500K+ from multiple sources |
| Major Brand | Cyklar (projected $12–15 million annual revenue) |
| @claudiasulewski (2M+ followers) | |
| Twitter/X | @claudiasulewski (304K+ followers) |
| YouTube | Claudia Sulewski (2.45M+ subscribers) |
1. Introduction
At just 29 years old, Claudia Sulewski has transformed from a thirteen-year-old filming makeup tutorials in her Chicago bedroom to a multifaceted entrepreneur with a beauty brand projected to generate $15 million in its first full year. Forbes estimated that her body care brand Cyklar would yield approximately $15 million in revenue in its inaugural year, a remarkable achievement that showcases her evolution from digital influencer to serious businesswoman.
Claudia Sulewski is an American content creator, actress, television host, and beauty entrepreneur who built her empire on authenticity and consistency. She’s best known for her YouTube channel where she shares beauty tutorials, lifestyle content, and personal vlogs with over 2.45 million subscribers. Beyond YouTube, she’s the founder of Cyklar, a luxury body care brand that has captured attention on TikTok and beyond, and has appeared in films and TV shows including “I Love My Dad” (2022) and Apple TV+’s “Shrinking” (2024).
Most recently, Sulewski announced her engagement to musician Finneas O’Connell on September 24, 2025, marking another milestone in her already impressive life story. Her journey represents the modern path of digital entrepreneurship—building genuine connections with millions, then leveraging that trust into successful business ventures.
In this comprehensive biography, you’ll discover how Claudia went from an 11-year-old with a flip camera to a beauty mogul, her relationship with one of music’s biggest producers, and the mindset that drives her continued success.
2. Early Life & Background
Claudia Sulewski was born on February 19, 1996, in Chicago, Illinois, to Polish parents Beata Krupińska and Czesław Sulewski. She was raised in Park Ridge, a quiet suburb of Chicago, in a household that maintained strong connections to their Polish heritage. The Sulewski family spoke Polish at home, and Claudia attended Polish school every Saturday until eighth grade, becoming fluent in both Polish and English.
Growing up in a modest, working-class family, Claudia developed a strong work ethic early on. She was the only daughter among three children, with two brothers, Marcin and Kevin. Her parents instilled traditional values while supporting her creative interests. Raised Catholic, Claudia’s childhood was grounded in family traditions, community involvement, and the immigrant experience of balancing two cultures.
Claudia’s interest in beauty and fashion began as a young girl watching her mother get ready. She was fascinated by makeup, styling, and the transformative power of beauty routines. Like many pre-teens in the late 2000s, she discovered YouTube and became captivated by beauty creators like JuicyStar07 (Blair Fowler), who inspired her to pick up a camera herself.
At just 11 years old, Claudia created her first YouTube video using a flip camera. Sulewski first started posting videos on YouTube in 2009 at 13 years old under the username BeyondBeautyStar, sharing everything from unedited vlogs to makeup tutorials. Initially, she kept her real name private due to safety concerns common in early internet culture, but eventually revealed her first name in a Valentine’s Day video two years later.
What started as a hobby quickly became a passion. While her peers were focused on school activities, Claudia was learning video editing, developing her on-camera presence, and building a community that would eventually number in the millions.
3. Family Details
| Relation | Name | Profession |
|---|---|---|
| Father | Czesław Sulewski | Not publicly disclosed |
| Mother | Beata Krupińska | Not publicly disclosed |
| Brother | Marcin Sulewski | Not publicly disclosed |
| Brother | Kevin Sulewski | Not publicly disclosed |
| Fiancé | Finneas O’Connell | Musician, Producer, Songwriter |
| Children | None | — |
4. Education Background
Claudia attended regular public school in Park Ridge, Illinois, throughout her childhood. In addition to traditional schooling, she attended Polish school every Saturday until eighth grade, where she learned the language, culture, and traditions of her heritage.
Unlike many of her generation who pursued college degrees, Claudia made the strategic decision to focus on her burgeoning YouTube career after graduating high school. By the time she completed her secondary education, her channel was already gaining significant traction, and the opportunities in content creation and entertainment were too compelling to ignore.
This decision proved prescient. While her former classmates attended university, Claudia moved to Los Angeles in 2014 at just 18 years old to pursue opportunities in hosting, acting, and expanding her digital presence. She learned through experience, teaching herself advanced video editing, brand partnerships, business negotiations, and content strategy—skills that traditional education rarely provides.
Her real-world education came from collaborations with major brands, working with Teen Vogue, and eventually launching her own company. Claudia represents a generation that found alternative paths to success outside traditional academic structures.
5. Entrepreneurial Career Journey
A. Early Career & First YouTube Success
Claudia’s entrepreneurial journey began at 11 years old when she uploaded her first video to YouTube. Operating under the username “BeyondBeautyStar,” she created content focused on beauty tutorials, product reviews, and fashion advice. The name was inspired by other beauty YouTubers she admired, particularly the “Star” suffix popularized by creators like JuicyStar07.
In the early days, YouTube was far less competitive and commercial than it is today. Claudia described it as a casual, safe space where creators could share without pressure or expectations. She posted consistently throughout her teenage years, slowly building an audience through authenticity and relatability. Her editing skills improved with each video, and she developed a natural on-camera presence that set her apart.
By 2011, one of her videos—a Nicki Minaj-inspired makeup tutorial—went viral, attracting her first wave of dedicated subscribers. This momentum proved that beauty content resonated with viewers, and Claudia doubled down on her efforts, posting regularly despite balancing school responsibilities.
B. Breakthrough Phase: Moving to Los Angeles
In 2014, at age 18, Claudia made the bold decision to move from Chicago to Los Angeles to pursue opportunities beyond YouTube. This was a pivotal moment in her career. Los Angeles offered access to brand partnerships, networking opportunities, and the entertainment industry infrastructure she needed to grow.
Within months of arriving, she landed her first major hosting gig at Beautycon in New York City. In 2015, she became Teen Vogue’s first official YouTube host, representing the brand at award shows, red carpet premieres, and major entertainment events. This role elevated her profile significantly, positioning her as more than just a YouTuber—she was now a legitimate media personality.
As Teen Vogue’s host, Claudia interviewed celebrities, covered fashion weeks, and produced exclusive content that reached millions. The experience taught her professionalism, media training, and how to navigate high-pressure situations. It also expanded her network within the entertainment and fashion industries.
C. Expansion: Acting and Diversification
While building her hosting career, Claudia pursued acting opportunities. She appeared in web series including “The Commute” (2016-2017) and “T@gged” (2016-2018), and landed a guest role in Marvel’s “Runaways” (2019). Her film debut came in 2022 with “I Love My Dad,” directed by James Morosini, where she played Becca alongside Patton Oswalt.
In 2024, she appeared in Apple TV+’s critically acclaimed series “Shrinking” featuring Jason Segel and Harrison Ford, demonstrating her ability to work alongside A-list talent. She also directed music videos for her partner Finneas, including visuals for “Mona Lisa, Mona Lisa” (2022) and “2001” (2025), showcasing her creative versatility.
Throughout this period, Claudia maintained her YouTube presence, evolving her content from purely beauty-focused to lifestyle vlogs, home renovation content, and behind-the-scenes glimpses of her life in Los Angeles. Her channel became more personal and intimate, deepening the connection with her audience.
D. Launching Cyklar: From Influencer to Entrepreneur
In October 2023, Claudia launched Cyklar, a luxury body care brand that represents the culmination of her entrepreneurial vision. Unlike many influencer brands that rely on celebrity partnerships or licensing deals, Claudia self-funded the initial launch of Cyklar, putting her own savings on the line to create a product line that met her exacting standards.
The brand’s name, Cyklar, is inspired by the word “cycle” and represents Claudia’s philosophy of self-care routines. As a self-described people pleaser who often prioritized others’ needs, she wanted to create products that encouraged people to indulge in small moments of luxury during daily rituals.
Cyklar launched initially with a single product—a body cream with a genderless fragrance called Crescent. The formulation combined skincare-grade ingredients with a sensorial experience, focusing on texture, scent, and packaging aesthetics. Early response was overwhelmingly positive, particularly on TikTok where users raved about the products.
In March 2024, Cyklar received investment from The Center, the brand incubator behind successful beauty companies like Phlur, Make Beauty, and Saltair. This partnership provided resources for expansion while allowing Claudia to maintain creative control.
By October 2024, Cyklar relaunched with an expanded range including four body washes, four body lotions, and perfume oils in scents like Sacred Santal, Bergamot Bond, and Naked Neroli. The rebrand featured new sustainable packaging made from bioresin derived from sugar cane and lower price points to increase accessibility.
Industry sources expected the brand to generate $12 million in sales year-over-year, while Forbes estimated approximately $15 million in revenue in its inaugural full year. This success validated Claudia’s risk and established her as a serious beauty entrepreneur, not just an influencer with a licensed product line.
6. Career Timeline Chart
📅 CAREER TIMELINE
2007/2009 ─── Created BeyondBeautyStar YouTube channel at age 11-13
│
2011 ─── Viral Nicki Minaj makeup tutorial video
│
2014 ─── Moved to Los Angeles; began hosting career
│
2015 ─── Became Teen Vogue's first YouTube host
│
2016-18 ─── Acting roles in The Commute and T@gged
│
2018 ─── Met and began dating Finneas O'Connell
│
2019 ─── Appeared in Marvel's Runaways; purchased LA home
│
2022 ─── Film debut in "I Love My Dad"
│
2023 ─── Launched Cyklar body care brand (self-funded)
│
2024 ─── Received investment from The Center; Cyklar relaunch
│ Appeared in Apple TV+'s "Shrinking"
│
Sep 2025 ─── Engaged to Finneas O'Connell
│
2026 ─── Cyklar projected $12-15M revenue; continued expansion
7. Business & Company Statistics
| Metric | Value |
|---|---|
| Main Company | Cyklar |
| Company Founded | October 2023 |
| Current Valuation | Not publicly disclosed |
| Projected Revenue (2024-25) | $12–15 million annually |
| Product Categories | Body washes, body creams, perfume oils |
| Distribution | Direct-to-consumer (online) |
| YouTube Subscribers | 2.45+ million |
| Instagram Followers | 2+ million |
| TikTok Followers | 1.1+ million |
| Total Monthly Views | 4.5+ million across platforms |
8. Content Creator Comparison Section
📊 Claudia Sulewski vs Similar Beauty Entrepreneurs
| Statistic | Claudia Sulewski | Emma Chamberlain |
|---|---|---|
| Started YouTube | 2007/2009 (age 11-13) | 2017 (age 16) |
| Total Subscribers | 2.45M | 12M+ |
| Brand Founded | Cyklar (2023) | Chamberlain Coffee (2020) |
| Brand Category | Body care | Coffee/beverage |
| Estimated Net Worth | $1.5–2M | $12M+ |
| Acting Credits | Multiple (films & TV) | Limited |
| High-Profile Relationship | Finneas O’Connell | Various |
Analysis: While Emma Chamberlain achieved greater overall subscriber numbers and built a larger lifestyle brand, Claudia has maintained consistent growth over a longer period and has diversified more successfully into acting. Cyklar’s projected revenue of $12-15 million in its second year is highly competitive with other influencer-founded beauty brands. Claudia’s strength lies in her authenticity, creative versatility, and ability to balance multiple careers simultaneously.
9. Leadership & Work Style Analysis
Entrepreneurial Philosophy: Claudia’s approach to business is deeply personal. Rather than chasing trends, she builds products she genuinely wants to use, ensuring authenticity remains central to her brand identity.
Decision-Making Style: Methodical and research-driven. Before launching Cyklar, she spent considerable time researching formulations, packaging options, and market gaps. Her decision to self-fund the initial launch demonstrated confidence in her vision and willingness to take calculated risks.
Creative Leadership: As both founder and creative director, Claudia maintains hands-on involvement in all aspects of Cyklar, from product development to marketing campaigns. She’s directed her own brand advertisements and integrated her acting skills into brand storytelling.
Risk Management: Claudia takes measured risks. Self-funding Cyklar was bold but calculated—she saved money from YouTube earnings over years specifically for this purpose. When success proved the concept, she strategically brought in experienced investors to scale responsibly.
Strengths:
- Authenticity and transparency with audience
- Strong work ethic and consistency
- Multidisciplinary skills (content creation, acting, business)
- Ability to evolve with changing platforms and trends
- Strong aesthetic sensibility
Weaknesses:
- Self-described people pleaser (though working on boundaries)
- Smaller platform compared to some peers
- Limited traditional business education
Expert Perspective: Industry observers note that Claudia’s success stems from treating her audience with genuine respect rather than as mere consumers. Her willingness to learn, adapt, and take creative risks positions her for long-term sustainability in the volatile influencer economy.
10. Achievements & Awards
Business & Entrepreneurship
- Launched Cyklar (2023) – Self-funded luxury body care brand
- The Center Investment (2024) – Secured backing from prestigious beauty brand incubator
- Projected $12-15M Revenue (2024-25) – Achieved in second year of operation
- 2.45M YouTube Subscribers – Built over 15+ years of consistent content
- 6M+ Combined Following – Across YouTube, Instagram, TikTok
Media & Entertainment
- Teen Vogue’s First YouTube Host (2015) – Pioneering role in digital media
- Multiple Acting Credits – Films: “I Love My Dad” (2022), TV: “Shrinking” (2024), “Runaways” (2019)
- Music Video Director – Directed videos for Finneas including “Mona Lisa, Mona Lisa” and “2001”
Brand Collaborations
- Nordstrom BP – Social media creative director for clothing line
- Major Brand Partnerships – Onitsuka Tiger, YSL, Hello Fresh, CASETiFY, Moon
Recognition
While not traditionally “award-winning,” Claudia’s influence is measured through:
- TikTok viral success for Cyklar products
- Industry respect from beauty brand incubators
- Consistent platform growth over 15+ years
- Successful pivot from content creator to entrepreneur
11. Net Worth & Earnings
💰 FINANCIAL OVERVIEW
| Year | Estimated Net Worth |
|---|---|
| 2023 | $2 million |
| 2024 | $1.5–2 million |
| 2025 | $2–3 million (with Cyklar growth) |
Note: Net worth estimates vary by source. Cyklar’s success will significantly impact future valuations.
Income Sources
YouTube Revenue
- Monthly earnings: $28–$452 from ad revenue
- Annual from ads: $339–$5,400
- Total channel views: 147+ million
- Average monthly views: 4.5+ million
Cyklar Revenue
- Founder equity in company with $12-15M projected annual revenue
- Direct revenue share as owner/CEO
Brand Partnerships & Sponsorships
- Sponsored content on YouTube and Instagram
- Brand ambassadorships (Nordstrom, etc.)
- Estimated: $50K–150K+ annually
Acting & Entertainment
- Film and television appearance fees
- Music video direction fees
- Hosting gigs
Social Media
- Instagram sponsored posts
- TikTok brand deals
- Affiliate marketing
Major Business Investment
Cyklar – Self-funded initial launch (estimated $100K-$200K investment from personal savings), later received external investment from The Center brand incubator in 2024
12. Lifestyle Section
🏠 ASSETS & LIFESTYLE
Properties
Los Angeles Home (Purchased 2019)
- Purchased with Finneas O’Connell in October 2019
- Features dedicated music studio for Finneas
- Creative spaces for content creation
- Underwent extensive renovations documented on YouTube
- Estimated value: Not publicly disclosed
Pets
Peaches – Pit bull adopted in 2019, frequently appears in social media content
Hobbies & Interests
Fitness & Wellness
- Regular workout routines shared on YouTube
- Focus on sustainable, balanced approach to health
- Emphasis on mental health and self-care practices
Interior Design
- Renovated LA home extensively
- Documents design choices and processes on YouTube
- Strong aesthetic sensibility reflected in both home and brand
Reading & Learning
- Continuous business education
- Beauty industry research
- Polish language and cultural connection
Travel
- Regular travel content on YouTube
- Accompanies Finneas to music industry events
- Personal vacation content with partner
Daily Routine
Morning:
- Emphasis on slow, intentional mornings
- Skincare and body care rituals (using Cyklar products)
- Light breakfast, often shared with Finneas
Work Hours:
- Content creation and filming (2-4 hours)
- Business management for Cyklar (varies)
- Email and partnership communications
- Product development and testing
Evening:
- Quality time with Finneas
- Watching films (given acting interests)
- Self-care rituals
- Social media engagement with community
Productivity Habits:
- Batch content creation
- Organized planning for product launches
- Balances multiple projects simultaneously
- Prioritizes mental health and boundaries
13. Physical Appearance
| Attribute | Details |
|---|---|
| Height | 5’5″ (1.65 m) |
| Weight | Not publicly disclosed |
| Eye Color | Light brown/hazel |
| Hair Color | Dark brown (naturally), has experimented with various styles |
| Body Type | Slim/athletic |
| Distinctive Features | Warm smile, expressive eyes, Polish heritage features |
14. Mentors & Influences
Early YouTube Influences:
- JuicyStar07 (Blair Fowler) – Inspired the “Star” in BeyondBeautyStar
- Other early beauty YouTubers who pioneered the format
Business Mentors:
- Ben Bennett (The Center) – Provided investment and guidance for Cyklar’s growth
- Fellow beauty entrepreneurs in The Center portfolio
Personal Influences:
- Her Mother, Beata – Inspired early interest in beauty and Polish cultural pride
- Her Parents – Work ethic and traditional values
Professional Relationships:
- Finneas O’Connell – Creative collaboration and mutual support
- Teen Vogue Team – Professional development in media and hosting
Leadership Lessons Learned:
- Authenticity over perfection
- Importance of taking calculated risks
- Value of self-funding to prove concepts
- Building genuine community relationships
- Balancing multiple creative pursuits
15. Company Ownership & Roles
| Company | Role | Years |
|---|---|---|
| Cyklar | Founder & CEO | 2023–present |
| Claudia Sulewski (YouTube) | Content Creator/Owner | 2007–present |
| BeyondBeautyStar (original channel) | Content Creator/Owner | 2007–2015 |
| Teen Vogue YouTube | Host (contracted) | 2015–2017 |
16. Controversies & Challenges
Claudia Sulewski has maintained a relatively controversy-free public profile, but has faced several challenges:
Oversharing Concerns: During the COVID-19 pandemic, Claudia and Finneas launched the podcast “We Bought A House,” but discontinued it shortly after. Finneas explained they felt they were “sharing too much” personal information, highlighting the constant challenge of balancing public interest with private life.
Early YouTube Privacy: As a young teenager starting on YouTube, Claudia initially hid her real name due to “stranger danger” concerns, reflecting the early internet’s safety challenges. She gradually revealed her identity as the platform matured.
Business Risk: Launching Cyklar represented the “biggest risk and investment” she had ever taken, self-funding the entire first launch. This could have resulted in significant financial loss if the brand failed.
Relationship Scrutiny: Dating Finneas O’Connell, brother of superstar Billie Eilish, brought increased attention and scrutiny. The couple has navigated this by maintaining boundaries while still sharing aspects of their relationship.
Platform Evolution Challenges: Sulewski reflected on how YouTube changed from being casual and safe to requiring extensive editing and polish, requiring constant adaptation to remain relevant.
How Challenges Were Handled:
- Maintained authenticity while setting boundaries
- Strategic decisions about what to share publicly
- Focused on quality over quantity
- Built genuine relationships with audience
- Diversified income streams to reduce platform dependency
Lessons Learned:
- Privacy is valuable and worth protecting
- Taking calculated risks can pay off significantly
- Consistency matters more than perfection
- Community trust is earned over years, not overnight
- Multiple revenue streams provide security
17. Charity & Philanthropy
While Claudia hasn’t established a formal foundation, she has supported various causes:
Mental Health Awareness:
- Open discussions about mental health on platforms
- Promotion of therapy and self-care practices
- Authentic sharing of personal struggles
Small Business Support:
- Promotes small businesses and creators
- Collaborative approach with emerging brands
- Encourages entrepreneurship among followers
Polish Heritage & Immigration:
- Represents Polish-American community positively
- Maintains cultural connections
- Speaks to immigrant experience
Animal Welfare:
- Adopted rescue dog Peaches
- Promotes adoption over purchasing pets
- Shares responsible pet ownership content
Education & Opportunity:
- Transparent about alternative career paths
- Mentors younger creators informally
- Shares business knowledge freely
Note: Specific donation amounts and formal charitable initiatives are not publicly disclosed.
18. Personal Interests
| Category | Favorites |
|---|---|
| Food | Diverse palate; enjoys cooking with Finneas; Polish family recipes |
| Movies | Indie films; dramatic narratives (influences acting choices) |
| Books | Business and self-development; beauty industry insights |
| Travel Destinations | Paris (featured in “Mona Lisa, Mona Lisa” video); Poland (family heritage); California coast |
| Technology | iPhone; content creation equipment; beauty tech |
| Sports/Fitness | Yoga; weight training; balanced approach to wellness |
| Music | Partner Finneas’s work; alternative and indie music; diverse tastes |
| Design | Mid-century modern; minimalist aesthetics; sustainable materials |
19. Social Media Presence
| Platform | Handle | Followers (2025-26) |
|---|---|---|
| @claudiasulewski | 2+ million | |
| Twitter/X | @claudiasulewski | 304K+ |
| YouTube | Claudia Sulewski | 2.45+ million |
| TikTok | @claudiasulewski | 1.1+ million |
| Not publicly active | — |
Content Strategy:
- YouTube: Long-form lifestyle vlogs, beauty content, home renovation, behind-the-scenes
- Instagram: Curated aesthetic, personal moments, Cyklar promotion, couple content
- TikTok: Product showcases, quick beauty tips, viral trends
- Twitter/X: Personal thoughts, engagement with fans, industry commentary
20. Recent News & Updates (2025–2026)
September 22, 2025 – Engagement to Finneas O’Connell The couple announced their engagement after Finneas proposed during a romantic helicopter ride at sunset. Claudia’s engagement ring features a 6-carat antique cushion-cut diamond valued at approximately $350,000.
October-December 2024 – Cyklar Relaunch Expanded product line with investment from The Center, introducing four body washes, four body lotions, and perfume oils.
2024 – Acting in “Shrinking” Appeared in Season 2 of the Apple TV+ series featuring Jason Segel and Harrison Ford, playing a pregnant client requiring emotional depth.
2024-2025 – Cyklar TikTok Success Products went viral on TikTok, particularly Sacred Santal body wash and perfume oils, driving significant brand awareness and sales.
December 2025 – Forbes Interview Discussed entrepreneurship journey, YouTube evolution, and Cyklar’s remarkable first-year performance with projected $15 million revenue.
Future Plans for 2026:
- Wedding planning with Finneas (details not yet public)
- Expanding Cyklar into new product categories
- Continued acting opportunities
- Possible new content formats
- International expansion for Cyklar
21. Lesser-Known Facts
- Started at 11 Years Old – Claudia filmed her very first YouTube video at age 11, making her one of the longest-running active beauty creators on the platform.
- Fluent in Polish – She attended Polish school every Saturday until 8th grade and is fluent in Polish, maintaining strong cultural connections.
- First YouTube Username – Her original channel name “BeyondBeautyStar” was directly inspired by beauty YouTuber JuicyStar07 (Blair Fowler).
- Hid Her Real Name for Years – Due to early internet safety concerns, Claudia didn’t reveal her first name until years after starting YouTube, finally sharing it in a Valentine’s Day video.
- Inspired a Hit Song – Finneas wrote the song “Claudia” about her on the same day they met in 2018, and her text response “You’re trouble” became the chorus line “I’m in trouble now.”
- Music Video Director – She directed the music video for Finneas’s “Mona Lisa, Mona Lisa,” which was filmed in Paris and referenced their first date.
- Self-Funded Risk-Taker – Cyklar was entirely self-funded from her YouTube savings for the initial launch, representing her biggest financial risk ever taken.
- Answered Customer Emails Herself – When Cyklar first launched, Claudia personally answered every customer support email, signing off with different names because she thought signing “Claudia” would seem unofficial.
- First YouTube Video Was About Mom’s Blue Eyeshadow – Her very first video at age 11 featured her applying her mother’s blue eyeshadow.
- Owns a Rescue Pit Bull – She and Finneas adopted Peaches, a pit bull who frequently appears in their content, promoting adoption.
- Billie Eilish’s Future Sister-in-Law – Her engagement to Finneas makes her the future sister-in-law of pop superstar Billie Eilish.
- Nordstrom Collaboration – Before Cyklar, she worked as social media creative director for a Nordstrom BP clothing line collaboration.
- Podcast That Ended Quickly – “We Bought A House” podcast with Finneas was discontinued because they felt they were oversharing personal information.
- Grammar Awards Attendee – Attended the Grammy Awards multiple times with Finneas, including when he won for work on Billie Eilish’s projects.
- Sustainable Packaging Advocate – Cyklar’s rebranded packaging uses bioresin derived from sugar cane, reflecting environmental consciousness.
22. FAQs
Who is Claudia Sulewski?
Claudia Sulewski is a 29-year-old American content creator, actress, and beauty entrepreneur. She’s best known for her YouTube channel with 2.45 million subscribers, founding the body care brand Cyklar, and her engagement to Grammy-winning musician Finneas O’Connell (Billie Eilish’s brother).
What is Claudia Sulewski’s net worth in 2025?
Claudia Sulewski’s estimated net worth ranges from $1.5 million to $3 million as of 2025. Her wealth comes from YouTube revenue, Cyklar brand ownership (projected $12-15 million in annual revenue), brand partnerships, acting roles, and social media sponsorships. Her net worth is expected to grow significantly as Cyklar expands.
How did Claudia Sulewski start her career?
Claudia started her career at just 11 years old when she created her first YouTube video using a flip camera. At 13, she launched her channel “BeyondBeautyStar” in 2009, posting beauty tutorials and vlogs. She consistently created content throughout her teenage years, moved to Los Angeles at 18, and became Teen Vogue’s first YouTube host in 2015, which launched her professional career.
Is Claudia Sulewski married?
No, Claudia is not yet married, but she is engaged. She got engaged to musician and producer Finneas O’Connell (Billie Eilish’s brother) on September 22, 2025, after dating since 2018. Finneas proposed during a romantic helicopter ride at sunset. The couple has not yet announced their wedding date.
What is Cyklar and what products does it offer?
Cyklar is Claudia Sulewski’s luxury body care brand launched in October 2023. The brand offers four body washes, four body lotions, and perfume oils in scents including Sacred Santal, Bergamot Bond, Naked Neroli, and Crescent. Products are made with skincare-grade ingredients and sustainable packaging derived from sugar cane. The brand is projected to generate $12-15 million in annual revenue.
How long have Claudia and Finneas been together?
Claudia and Finneas have been together since 2018, making their relationship over 7 years long as of 2026. They met through mutual friends, and Finneas wrote the song “Claudia” about her on the same day they met. They purchased a home together in Los Angeles in 2019.
What acting roles has Claudia Sulewski had?
Claudia has appeared in several film and TV projects including “I Love My Dad” (2022), Apple TV+’s “Shrinking” (2024), Marvel’s “Runaways” (2019), and web series “T@gged” (2016-2018) and “The Commute” (2016-2017). She has also directed music videos for Finneas, including “Mona Lisa, Mona Lisa” and “2001.”
How many YouTube subscribers does Claudia have?
As of 2026, Claudia Sulewski has over 2.45 million YouTube subscribers with more than 147 million total video views accumulated over 15+ years of content creation.
What is special about Claudia’s engagement ring?
Claudia’s engagement ring from Finneas features a stunning 6-carat antique cushion-cut diamond valued at approximately $350,000. The ring is elegant and reflects their sophisticated aesthetic.
Does Claudia speak any other languages?
Yes, Claudia is fluent in Polish. She attended Polish school every Saturday until 8th grade and grew up speaking Polish at home with her parents, who are Polish immigrants. She maintains strong connections to her Polish heritage.
23. Conclusion
Claudia Sulewski’s journey from an 11-year-old with a flip camera to a multimillion-dollar beauty entrepreneur represents the evolution of digital influence into legitimate business success. Over 15 years, she has built not just an audience, but a trusted community of millions who have grown alongside her from beauty tutorials to life milestones.
What sets Claudia apart in the oversaturated influencer economy is her consistency, authenticity, and willingness to take calculated risks. While many creators chase viral moments, Claudia focused on sustainable growth, diversifying her skills across content creation, acting, hosting, and ultimately entrepreneurship. Her decision to self-fund Cyklar’s initial launch demonstrated conviction in her vision—a risk that paid off with projected revenues of $12-15 million in the brand’s second year.
Beyond business metrics, Claudia’s impact lies in showing young women that alternative career paths exist outside traditional education and corporate structures. She proved that authentic audience relationships can translate into sustainable businesses when approached with integrity and quality. Her engagement to Finneas O’Connell adds another dimension to her story, as she navigates life in the public eye while maintaining privacy and boundaries.
As Claudia enters her 30s with a thriving business, acting career, and impending marriage, her legacy is still being written. The foundation she built over 15 years of consistent content creation now supports multiple revenue streams and creative pursuits. In an industry known for burnout and fleeting fame, Claudia Sulewski has demonstrated staying power, business acumen, and the ability to evolve with changing platforms and audience expectations.
The future looks bright for this Polish-American entrepreneur. With Cyklar’s expansion plans, potential new acting roles, and a wedding to plan, 2026 promises to be another milestone year in an already remarkable journey.
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